Vantage Travel
Operator of high-quality yet affordable travel programs for mature travelersBefore After
Vantage presented us with two primary challenges: (1) to get more leads through the Web site, and (2) to update their Web site without going to the expense of a complete redesign. To fix the design woes economically, BNW used iFrames to give the site a facelift, inserting customer testimonial videos and lush, exotic travel Flash imagery to spark visitors' imaginations. BNW used iFrames to alter the existing email signup form's appearance, location and functionality, and employed a sweepstakes and a paid search campaign.