Robotech

Prior to the relaunch of the Robotech franchise, Harmony Gold looked for a way to bring the thousands of fan tribute sites to a central convergence point. BNW created a community-based site and devised a plan by which fans would contribute original art and fiction and be rewarded with site points and rankings. Upon launch of the new BNW-powered Robotech store, the pent-up demand for Robotech merchandise resulted in hundreds of thousands in online revenue in the first few weeks alone.